Social media, Chinese New Year 2015 campaign

Lebara ran a big campaign on social media with Red envelopes which make popular gifts for Chinese New Year - as they usually contain money or something just as good!

In total there were 12 envelopes, each one of them with an illustration explaining that particular day in celebrations.

People were encouraged to share these envelopes with their friends by tagging them in the comments section below so that they could win a great prize. The winner was then tagged in the open envelope showing the price.​