Lebara Play
Photography art direction
- New range of imagery to promote Lebara Play
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External agency that has been looking after Lebara Play has asked us to provide range of imagery that cover all the corridors Lebara Play is currently in and any future corridors to which countries Play will be launched to.
The aim was to create a wide range of imagery that will be utilised in promotional and conversational type of posts on Lebara’s Play social media pages - mainly Facebook.
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To keep the costs minimal and maintain great control over the final results we have decided to ask Lebara’s employees to participate.
What had to be done to complete the task:
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1) Work out the corridors that I needed to cover.
2) Amount of images that we needed per corridor.
3) Budget & legal: based on these findings and meetings with the legal team who I have been working with the legal team to create the ‘Assignment of Rights’ document I have found out that to make this document binding we had to reward each participant with a voucher of value at least £20.
4) List of people and corridors approved by the Global head of Social Media.
5) Finding the right locations for indoors and outdoors shoots, testing the light and locations with my photographer.
6) The timesheet and problem solving that has occurred if somebody could not attend the scheduled time or was running late.
7) Final contact sheets and image selection.
