Lebara
Social media, Easter campaign
The Easter Campaign I managed effectively on my own with a bit of help and collaboration from the Brand Team Account Manager in terms of our budget and Content Analyst for targeting and competition management.
​
That included taking the original creative deck from the Design department and adjusting it to our purposes. My Orthodox Easter card performed exceptionally well in comparison with the Catholic Easter card provided by the brand team considering the fact the targeting audience is smaller for Orthodox best wishes posting.
Orthodox Easter image post
I created the concept for 2 competitions, The main competition was all about building up expectation - little Easter surprises. We asked our fans what is their favourite tradition (which was painting eggs). I commissioned artist Francois Domain to bring this to life by one of his screen prints mixed with digital artworks which we then gave away to our chosen-at-random winner who correctly answered our question. The colour scheme and artwork techniques were agreed upon in advance. One challenge was the timing to tie these all together in order to produce the artwork in time to post it on Facebook. On the Instagram pages we also posted some images afterwards showing our artist at work.
The other competition was a straightforward vine video where we asked people to guess how many eggs are in the jar.
In terms of other imagery posts to convey the Easter theme even more, I moved away from the stock imagery.
To cultivate the mood for Easter I created my own decoration for one of the posts, paper quilling artwork post was done by a designer in the brand team and an animation video on Easter traditions was commisioned externally to make sure that all the content could be delivered in time.
​
