Lebara
Eid and Ramadan Social Campaign
Brief: Lebara, being a multi cultural brand ran campaigns for all worldwide religious events. Every customer touch point will be aligned with these campaigns but our brief was to create more readily shared and unique content that could be seeded to Facebook and then grow organically. For a Ramadan Campaign we created various concepts that included memes, competitions and fun facts about Ramadan. Run over a period that built up to Ramadan and addressed the event from the perspective of a person about to go through the event, lasting to after Eid, this was a process that required a clear set of deliverable content that kept this consistent story going to keep users engaged.
'Eid al Adha' image post has made nearly 20k likes and 500 shares on Facebook!
Lebara
Diwali Social Campaign
For the 2015 Diwali Lebara commissioned videos to be created serving as a teaser on social media for Diwali. The intention was of celebrating and understanding Diwali, whilst at the same time increasing brand awareness and engagement numbers.
#SpreadTheLight
From the provided footage, I've created short video (under 30seconds)
- Careful footage selection and seamless transitions that won't interrupt the storyline.
Banner for social media
Lebara
Words of wisdome - iPhone
We all have a friend who has a phone like this.
Fortunately one of my colleagues had one too, so I could take the picture myself! (though the copyrighting is not my work)
The idea is to gain a good number of likes and comments on Lebaragram, and we successfully achieved that.
#wordofwisdom #instadaily #instamood
#memestagram #memesdaily #instagood #love#photooftheday
Lebara
Creative use of stock photos
Stock photography mixed with illustration - memes
Trying to be always original, the idea was to make content on Instagram more unique by mixing illustration with stock photography.
Lebara
Creative use of stock photos and illustration
Stock photography mixed with illustration and misc.
